We also might customize ads using other information about you, such as your profile information, your mobile device location (if location features are turned on), your IP address, and the apps installed on your device.
For example, if you search for a specific term, we may show you promoted content related to that topic. When you use Twitter to follow, Tweet, search, view, or interact with Tweets or Twitter accounts, we may use these actions to customize Twitter Ads for you. Your activity on Twitter, the information you provide to Twitter, and our relationships with ad partners all help make promoted content more relevant for you. Our platform uses a variety of signals to determine which Promoted Ads are relevant to users, including who a user chooses to follow, how they interact with a Tweet, what they Retweet, and more. However, any Promoted Ad you see is still a part of Twitter, and can generally be found by searching for the Tweet.įrequently asked questions How does Twitter determine which Promoted Ads to display in a user's timeline?Ī Promoted Ad will appear in a user’s feed only if the Tweet is likely to be interesting and relevant to them. Advertisers have the option to send highly-targeted and relevant Promoted Ads to a specific audience only, without that Tweet being sent to all followers. Note: It’s possible to see a Promoted Ad that doesn't appear on the advertiser’s profile page. Promoted Ads from our advertising partners may also be displayed through Twitter’s official desktop and mobile clients, including Twitter for iPhone and Twitter for Android. Promoted Ads will display on select profiles that fit the targeting credentials configured for a campaign. Promoted Ads may be visible within your timeline if an advertiser has promoted a Tweet that is relevant to you. You may also see a Promoted Ad in the search results when you click on a Trend Takeover. In search results for a Trend Takeover.Promoted Ads from our advertising partners are called out at the top of some search results pages and through select ecosystem partners. At the top of relevant search results pages on Twitter.There are a number of places you might see a Promoted Ad: